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Motivational determinates of creative tourism: a case study of Albergue art space in Macau

Yang Zhang and Philip Feifan Xie

Current Issues in Tourism, 2019, vol. 22, issue 20, 2538-2549

Abstract: Creative tourism is a new genre of tourism eliciting active tourist participation in learning and experiences. This study explores tourists’ motivations for participating in creative activities, as well as their perceptions of authenticity following a visit to the Albergue Art Space located in Macau, SAR, China. Empirical results indicate that vernacular heritage, service quality and participatory experience are key determinates for developing creative tourism. Sightseeing, social contact, self-improvement and escape emerge as primary motivations for participating in creative activities. In addition, tourist perceptions of authenticity in the context of creative tourism encompass objective and existential components. This study proposes to incorporate aspects of participatory experience into creative tourism products.

Date: 2019
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DOI: 10.1080/13683500.2018.1517733

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