Socially desirable responding: the case of self-reported values in tourism surveys

Rouven Doran and Daniel Hanss

Current Issues in Tourism, 2019, vol. 22, issue 2, 127-132

Abstract: This study explored associations between socially desirable responding and self-reported values in tourism surveys. Measures of egoistic values, altruistic values, and biospheric values were significantly associated with self-deception/assertion of positives, but neither with self-deception/denial of negatives nor with impression management. Researchers and marketers may take into account that self-reports of personal values could be distorted by tendencies for self-deception to some extent.

Date: 2019
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DOI: 10.1080/13683500.2017.1310191

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