Tourist behaviour through consumption in Melaka World Heritage Site

Nurul Diyana Md Khairi, Hairul Nizam Ismail and Syed Muhammad Rafy Syed Jaafar

Current Issues in Tourism, 2019, vol. 22, issue 5, 582-600

Abstract: The burgeoning popularity of World Heritage Sites (WHSs) has negatively impacted the sustainability of the historic environment of the sites due to the increasing number of tourist arrivals. Too many pressures from human activity, especially tourists could potentially damage the physical condition of the site and compromise its Outstanding Universal Value. Understanding tourist behaviour is one of the important aspects in managing a WHS through their consumption at the destination. The study aims to measure international tourist behaviour by integrating their non-spatial and spatial characteristics. A total of 384 Free Independent Tourists participated in the survey in Melaka WHS. Questionnaires, trip diaries, and tracking devices were the main instruments for capturing data. The evaluation of tourist behaviour shows that international tourists consume more spaces and time at primary elements such as historical attractions. However, they consume more money at secondary elements such as food and shopping. The finding is important for responsible authorities as it provides a different point of view in managing tourist behaviour. The results can be used to establish effective tools to develop a better visitor management plan for Melaka WHS.

Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2018.1491534 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:22:y:2019:i:5:p:582-600

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2018.1491534

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().