The innovation journey of new-to-tourism entrepreneurs

Isabel Rodriguez-Sanchez, Allan M. Williams and Matilde Brotons

Current Issues in Tourism, 2019, vol. 22, issue 8, 877-904

Abstract: This study addresses the neglect of an overall analysis of the generative process of innovation in tourism studies. A conceptual framework draws together the fragmented literature on the innovation process which is visualized as a series of non-linear tasks from idea generation to diffusion. The conceptual framework is explored through a systematic analysis of the tourism innovation journey of 24 new-to-tourism entrepreneurs establishing start-ups in Spain. The analysis draws on the innovators’ narrations about their distinctive journeys to provide a more holistic picture of the innovation process. Drilling down into the sub-processes within each major task reveals the complexity of an innovation journey that is highly dynamic, uncertain, experimental and market-driven. A model of the innovation process is proposed based on the findings.

Date: 2019
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DOI: 10.1080/13683500.2017.1334763

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