An integrated structural model examining the relationships between natural capital, tourism image and risk impact and behavioural intention

Chih-Hsing Liu and Yung-Chuan Huang

Current Issues in Tourism, 2020, vol. 23, issue 11, 1357-1374

Abstract: This study develops and tests an integrated structural model that explores how natural capital appraises critical tourism attributes, such as place attachment and image and risk assessment, and how these cognitive appraisals impact foreign tourists’ behavioural intention. A total of 631 foreign tourists from 35 countries were examined through a mediation-moderation model analysis. The results of a structural model analysis show that natural capital is an indirect predictor of behavioural intention through the mediators of place attachment and tourism image. In addition, the mediation model is moderated by tourism risk between natural capital and tourism image.

Date: 2020
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DOI: 10.1080/13683500.2019.1620187

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