Destination competitiveness: how does travel experience influence choice?

Ambrozio Queiroz Neto, Kay Dimmock, Gui Lohmann and Noel Scott

Current Issues in Tourism, 2020, vol. 23, issue 13, 1673-1687

Abstract: Traditionally, previous studies regard destination competitiveness as a static concept. More recent studies adopting a demand perspective consider competitiveness to be dynamic, with destination competitiveness varying according to tourism niche. Competitiveness also varies within tourist segments in the same niche. The authors apply the concept of travel experience to understand destination competitiveness better. Using the SCUBA diving tourism niche, the authors investigate the extent to which tourists’ level of travel experience influences the importance they give to destination competitiveness attributes in a hypothetical SCUBA diving destination. Cluster analysis of results from an online survey (n = 712) revealed three groups with different levels of travel experience. Significant differences among the three groups were apparent in seven of ten destination competitiveness factors. The findings demonstrate the dynamism of destination competitiveness when measured from the demand perspective. Results also demonstrate that travel experience is an appropriate characteristic for classifying tourists regarding destination competitiveness attributes.

Date: 2020
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2019.1641070 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:23:y:2020:i:13:p:1673-1687

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2019.1641070

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().