Measuring perceived beauty of the Great Barrier Reef using eye-tracking technology

Noel Scott, Dung Le, Susanne Becken and Rod M. Connolly

Current Issues in Tourism, 2020, vol. 23, issue 20, 2492-2502

Abstract: The purpose of this research is to test the usefulness of eye-tracking in measuring the perceived beauty of photos of the Great Barrier Reef. Eye-tracking is used to measure visual attention (fixation count, fixation duration) to 21 photos ranked in the degree of perceived beauty. Results indicate significant differences in visual attention to ‘beautiful’ and ‘ugly’ photos and a significant correlation between average perceived beauty and attention measures. This study provides evidence that eye-tracking can be used to measure the relative perceived beauty of natural images reflecting the attention given to ‘attractive’ images.

Date: 2020
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DOI: 10.1080/13683500.2019.1626812

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