Creative service design for airline's extra revenue

Young Dae Ko and Byung Duk Song

Current Issues in Tourism, 2020, vol. 23, issue 20, 2585-2601

Abstract: This paper proposes a new service design using variable opaque products to generate additional revenue for airlines. Variable opaque products involve the products, which have a level of uncertainty about several features of the products that can be controlled by the product providers. Despite careful yield management, unsold seats remain for many flight-legs. It is suggested that these seats could be sold by offering seats to unknown or opaque destinations at a low price. Therefore, a new service can create a completely new recreational market while potentially minimizing demand downturn in existing markets. The overall procedure to apply this new service is described using quantitative methodologies that are tested to verify that no mathematical and logical errors exist.

Date: 2020
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DOI: 10.1080/13683500.2019.1661980

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