China-Pakistan economic corridor, governance, and tourism nexus: evidence from Gilgit-Baltistan, Pakistan

Saranjam Baig and Somia Zehra

Current Issues in Tourism, 2020, vol. 23, issue 23, 2884-2889

Abstract: This study corroborates the mediating role of China-Pakistan Economic Corridor while studying the role of good governance in fostering tourism in Gilgit-Baltistan, Pakistan. Burgeoning importance of good governance and easy access to tourist destination has escalated influence on tourist decision to choose a place to visit. Using Structure Equation modelling for data from 10 districts of Gilgit-Baltistan for mediation analysis, we found that governance has a strong and significant direct as well as indirect impact on the tourism industry. Results further suggest that CPEC significantly influences tourism in Gilgit-Baltistan.

Date: 2020
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DOI: 10.1080/13683500.2020.1763266

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