Type of repeat visitors most sensitive to micro-trader harassment

Annmarie Nicely and Filza Armadita

Current Issues in Tourism, 2020, vol. 23, issue 2, 164-174

Abstract: The goal of this study was to ascertain the types of repeat visitors most sensitive to micro-trader harassment at tourist destinations. To accomplish this, data for 143 respondents from 17 countries were analysed using multiple regression and independent t-test analyses. It was found of the four demographic profile constructs examined (ie the visitors’ gender, age, income and educational level) gender was the only significant predictor of the intensity of emotional response the repeat visitors’ experienced after a trader harassment (TH) episode, when the strength of the TH reported was statistically controlled. More specifically, female repeat visitors were found to be significantly more sensitive to TH than their male counterparts were. As a result, protection, isolation and empowerment measures were suggested to reduce the intense negative emotions this important group of visitors would likely experience after a TH incident.

Date: 2020
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DOI: 10.1080/13683500.2018.1488820

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