The effect of travel experience on price–satisfaction link – evidence from group package tours

Chiang-Ming Chen, Chih-Min She and Yu-Chen Lin

Current Issues in Tourism, 2020, vol. 23, issue 3, 317-322

Abstract: This paper investigates how a tourist’s travel experience influences the relationship between tourism price and tourist satisfaction based on the data of group package tours in Taiwan. Our empirical evidence indicates an inverse U-shaped impact of price on satisfaction. On the other hand, the price–satisfaction relation could be affected by the moderating influence of travel experience to become a U-shaped function (for first-time visitors).

Date: 2020
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DOI: 10.1080/13683500.2018.1509063

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