‘Pinning’ tourist photographs: analyzing the photographs shared on Pinterest of heritage tourist destinations

Melissa McMullen

Current Issues in Tourism, 2020, vol. 23, issue 3, 376-387

Abstract: With more tourists researching and booking their travel entirely online, the use of social networking sites (SNSs) has gained popularity amongst both tourists and destination marketing organizations (DMOs). This study examined tourist photographs shared online via the image-based SNS of Pinterest in an effort to understand whether these types of new consumer technologies might be used by DMOs to better target potential visitors. Through visual analysis, the Pinterest photographs of four heritage tourist destinations were explored: Tombstone, Arizona; Virginia City, Nevada; Deadwood, South Dakota; and Dodge City, Kansas. Study findings provide discussion of Pinterest photographs, their visual representation of heritage tourist destinations, and the unique insights that an analysis of these photographs might offer to DMOs.

Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2019.1568399 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:23:y:2020:i:3:p:376-387

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2019.1568399

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().