Consumer animosity and its influence on visiting decisions of US citizens

Maria D. Alvarez and Sara Campo

Current Issues in Tourism, 2020, vol. 23, issue 9, 1166-1180

Abstract: The study explores the concept of consumer animosity within the context of destinations as tourism products. The research attempts to expand on the prevalent conceptualization of animosity as being derived from bilateral conflicts or events. Therefore, a scale of consumer animosity that incorporates varied dimensions is created and tested. In addition, the research aims to determine how consumer animosity operates in the context of countries as tourist destinations, and to explain its influence on tourism. According to the findings, animosity is based on three main aspects that include perceptions of the country as a threat, dislike of its people and political, historical or military conflicts. A model of animosity and its influence on visitation intentions is also verified.

Date: 2020
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DOI: 10.1080/13683500.2019.1603205

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