The effect of price bundling on tourists’ extra expenditure: a mental budget approach

Claudia Cozzio, Oksana Tokarchuk and Oswin Maurer

Current Issues in Tourism, 2021, vol. 24, issue 20, 2838-2842

Abstract: This is a preliminary study that investigates the effect of the expansion of a bundled holiday package on tourists’ extra expenditure. From a theoretical perspective, tourists acquiring packaged holidays tend to incur extra expenditure while on vacation and, in turn, to set a mental budget to avoid overspending. Findings from a quasi-experiment show that tourists are setting the same mental budget for extra expenditure regardless of what is included in the bundle on offer. Resort managers should carefully design mixed-product bundled holiday packages, leaving aside some attractive but non-essential options.

Date: 2021
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DOI: 10.1080/13683500.2020.1849045

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