Investigating the role of experience quality in predicting destination image, perceived value, satisfaction, and behavioural intentions: a case of war tourism

Davood Ghorbanzadeh, Muhammad Salman Shabbir, Arshad Mahmood and Elahe Kazemi

Current Issues in Tourism, 2021, vol. 24, issue 21, 3090-3106

Abstract: The present empirical study is aimed to investigate a theoretical model, which predicts the indirect and direct impacts of the quality of the tourists’ experience on behavioural intentions through perceived value, destination image, and tourists’ satisfaction in war tourism as a form of dark tourism. This research was conducted using data collected from 330 tourists visiting Khorramshahr War Museum and Holy Defense Museum Garden in Iran. The results of testing hypotheses using SPSS and SmartPLS software indicate that experience quality influenced behavioural intentions indirectly via destination image, perceived value, and tourists’ satisfaction. Tourists’ satisfaction was found as the strongest influencer of behavioural intentions in war tourism.

Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2020.1863924 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:24:y:2021:i:21:p:3090-3106

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2020.1863924

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().