The effects of risk message frames on post-pandemic travel intentions: the moderation of empathy and perceived waiting time

Chaowu Xie, Jiangchi Zhang, Alastair M. Morrison and J. Andres Coca-Stefaniak

Current Issues in Tourism, 2021, vol. 24, issue 23, 3387-3406

Abstract: The moderation roles of empathy and perceived waiting time (PWT) on post-pandemic travel intentions have not as yet been investigated. This study of 684 Chinese resident respondents elicited how COVID-19 risk messages affected post-pandemic travel intentions. The results showed that people exposed to messages in the risk-amplifying frame had lower basic travel and destination travel intentions than those who were exposed to messages in the risk- attenuating frame. Empathy had a beneficial effect on basic travel intentions and had an inducing effect on destination travel intentions only in high-risk situations. High PWT tourists had more positive destination travel intentions in the risk-attenuating frame. The findings provide a theoretical basis for future research as well as practical implications for destination risk communications and market restoration during a public health crisis.

Date: 2021
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DOI: 10.1080/13683500.2021.1881052

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