Creating favourable destination images across languages: collaboration between tourism studies and translation studies?

M. Zain Sulaiman

Current Issues in Tourism, 2021, vol. 24, issue 8, 1054-1057

Abstract: Translation is crucial for the tourism industry, yet the quality of tourism translation has frequently been the subject of criticism. This paper discusses the reasons behind the poor quality of tourism translation and provides solutions for creating favourable destination images across languages including by initiating collaborations between Tourism Studies and Translation Studies.

Date: 2021
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DOI: 10.1080/13683500.2020.1764511

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