Tourist segments of eco-cultural destinations
Ryan Jopp,
Hassan Kalantari,
Weng Marc Lim,
Lynn Ling Min Wee and
Ai Ling Lim
Current Issues in Tourism, 2022, vol. 25, issue 14, 2253-2268
Abstract:
This research examines tourist segmentation of eco-cultural destinations via travel motivations. Factor analysis indicates that ego, escape, nature, new experience, and social seeking motivate tourist visits, whereas cluster analysis reveals want-it-alls, novelty seekers, and moderates as tourist segments in eco-cultural destinations. Recommendations for tourism policy, planning, and promotion are provided.
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:25:y:2022:i:14:p:2253-2268
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DOI: 10.1080/13683500.2021.1955843
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