A risk perception scale for travel to a crisis epicentre: visiting Wuhan after COVID-19

Li Zhan, Xianmei Zeng, Alastair M. Morrison, Hui Liang and J. Andres Coca-Stefaniak

Current Issues in Tourism, 2022, vol. 25, issue 1, 150-167

Abstract: Although the significance of tourist risk perceptions is well documented, perspectives on risk associated with major pandemics such as COVID-19 remain poorly understood, especially from the viewpoint of destination crisis management. This research measured risk perceptions among Chinese residents related to travelling to Wuhan after the outbreak of COVID-19. Based on the concept and dimensions of tourist risk perceptions, a risk perception scale with 13 items on four dimensions (health, financial, social. performance) was developed and validated using exploratory and confirmatory factor analysis. Risk perception differences among visitor groups were identified based on 1818 survey responses collected during the COVID-19 outbreak in China. The results show that occupations and place of residence had significant effects on all 13 items, while gender, age, educational attainment, and income independently affected some items. Similarly, respondent involvement in disease prevention and control, losses suffered during the pandemic, and previous experiences of visiting Wuhan were found to produce significant differences.

Date: 2022
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DOI: 10.1080/13683500.2020.1857712

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