Hedonic pricing and the sharing economy: how profile characteristics affect Airbnb accommodation prices in Barcelona, Madrid, and Seville

Baldwin Tong and Ulrich Gunter

Current Issues in Tourism, 2022, vol. 25, issue 20, 3309-3328

Abstract: The sharing economy has allowed people from all over the world to more effectively utilize their assets. Owners or controllers of assets in the sharing economy are free to set any price they want subject to prevailing market demand as long as they operate in an imperfectly competitive market environment. This paper examines how various characteristics of an Airbnb listing (size, number of photos, ratings, host responsiveness, superhost status, distance from city centre, etc.) affect the prices of accommodation and determines which factors strongly affect price using weighted least squares (WLS) and quantile regression. A hedonic pricing model was developed and applied to data from the cities of Barcelona, Madrid, and Seville to determine how the different characteristics of an Airbnb listing affect the price of accommodation in these major three Spanish tourist cities. The estimation results, which are resilient to various robustness checks, indicate that overall rating as well as characteristics indicative of the size of the accommodation have the strongest positive influence on price, while the number of reviews and distance from the city centre have the strongest negative influence on price.

Date: 2022
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DOI: 10.1080/13683500.2020.1718619

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