Measuring the impacts of travel influencers on bicycle travellers

Kubra Asan

Current Issues in Tourism, 2022, vol. 25, issue 6, 978-994

Abstract: Social media influencer is one of the new concepts that emerged with the development of information technologies and new media. The study aims to explain the impacts of travel influencers on their followers in the context of bicycle touring as a sustainable special interest tourism type. For this, mixed methods research was performed by using exploratory design. In the first phase of the research, qualitative research was carried out through in-depth interviews. A scale development study was carried out in light of the themes and codings acquired. In the second phase, a survey was conducted with 915 participants. As a result of the analysis, the ‘Travel Influencers’ Impacts Scale’ emerged, which met the validity and reliability criteria. According to the findings, the impacts of traveller influencers on their followers can be categorized into four categories: ‘informative effects, motivating effects, effects as a role model, and communal effects.’ The study provides theoretical contributions to understanding travel influencers as tourism actors and to measuring their effects on their followers. Additionally, the study provides some implications for public and private sector representatives to establish cooperation with influencers or use the influencer marketing approach.

Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2021.1914004 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:25:y:2022:i:6:p:978-994

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2021.1914004

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().