The effects of tourist’s fading memories on tourism destination brands’ attachment: locus of control theory application

Mahmoud Ibraheam Saleh

Current Issues in Tourism, 2022, vol. 25, issue 8, 1198-1202

Abstract: Although tourists’ attachment to tourism destination brands is crucial for destination revenue growth, there is a lack of investigations about nostalgic effects on tourists’ attachment to tourism destinations. Fleeting but powerful, romantic relationship break-up is an important dimension of nostalgia. Therefore, this paper examines and strengthens the various aspects of how tourists interpret a destination where they visited before with their ex-lovers. The study depends on interviewing 32 frequent travellers who experienced a breakup in romantic relationships. The results indicate that tourists prefer switching destinations where they visited with their past lovers because of lower self-control. Simultaneously, lower self-control influences bad behaviour intentions toward destinations according to the locus of control theory.

Date: 2022
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DOI: 10.1080/13683500.2021.1910215

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