Remaking the rural as a tourism place: how smallholder adapt to the new rural paradigm

Shize Zhang, Yi Sun and Wenjie Li

Current Issues in Tourism, 2023, vol. 26, issue 12, 1991-2005

Abstract: With continuous improvement in contemporary material living standards and the advancement of urbanization, rural areas throughout the world have increasingly become tourist destinations. However, due to differences between the needs of tourists and villagers, rural place remaking for tourism results in rural areas that are more inclined to meet the needs of the tourism industry than those of residents. Existing research shows that smallholders are essential for the sustainable development of rural tourism, but paradoxically, they are often marginalized in the process of rural remaking. This paper uses the lens of place as a research perspective and examines tourism-oriented rural places remaking. This paper uses S Village, China as a case study to discuss how smallholders cope with changes in the experience, significance and importance of rural place in order to adapt to the new rurality that has emerged through the tourism development process.

Date: 2023
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DOI: 10.1080/13683500.2022.2077176

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