Travelling to an unusual destination: Chinese tourists’ preferences for visiting North Korea

Da Shi, Bowen Yi, Bingchao Zhang and Dengxi Yu

Current Issues in Tourism, 2023, vol. 26, issue 13, 2128-2144

Abstract: Although travelling to unusual destinations has aroused great interest among tourists, little is known about which aspects of these destinations compel tourists to visit. This study focused on the authenticity of revealed preference data and the favourable statistical characteristics of stated preference data through two studies, taking North Korea as an example of an unusual destination. Specifically, this study examined Chinese tourists’ preferences for travelling to this country by considering tourists who had and had not visited North Korea. Fuzzy-set qualitative comparative analysis was performed to confirm results’ validity and identify the effects of configurations of North Korean attractions on tourists’ preferences. Findings revealed that cultural sites, entertainment, and modern sightseeing positively influenced tour choices, followed by local meals and shopping sites. Price was not identified as an essential factor influencing tourists’ visit intentions. In addition, six attribute configurations were found to lead to a North Korea tour choice. Implications for the development of unusual or obscure tourist destinations were also discussed.

Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2022.2077179 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:26:y:2023:i:13:p:2128-2144

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2022.2077179

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().