Buttressing social return’s influence on travel behaviour

B. Bynum Boley, Evan Jordan, Kyle Maurice Woosnam, Naho Maruyama, Xiao Xiao and Camila Rojas

Current Issues in Tourism, 2023, vol. 26, issue 17, 2829-2844

Abstract: With peer perceptions of vacation pictures on social media becoming firmly entrenched into the tourist psyche and the destination selection process, this paper buttresses the burgeoning research on social return’s influence on travel behaviour through additional theoretical development and empirical investigation. The paper assesses the cross-cultural construct and predictive validity of the Social Return Scale across the United States of America’s top-five international travel markets (Canada, Mexico, United Kingdom, Japan, and China) using a modified Theory of Planned Behaviour model grounded in Guttman’s means-end chain model and Kenrick’s Fundamental Motives Framework. Results confirm the scale’s superb validity providing researchers with the theoretical and empirical support to confidently utilize the Social Return Scale to measure the perceived social return of different travel experiences across different contexts and cultures.

Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2022.2101435 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:26:y:2023:i:17:p:2829-2844

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2022.2101435

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().