Understanding the core technological features of virtual and augmented reality in tourism: a qualitative and quantitative review

Xinyu Jiang, Nianqi Deng and Shuyin Zheng

Current Issues in Tourism, 2023, vol. 26, issue 21, 3444-3464

Abstract: As virtual tourism and service automation grow, immersive technologies, including virtual reality (VR) and augmented reality (AR), are widely being used in tourism to attain the aspirational tourism experience. To identify the effectiveness of AR and VR applications in the tourism experience, several technological features have been proposed. However, these features are fragmented and inherently confusing in terms of conceptualizations, internal relationships, and effects on the travel experience. Thus, this qualitative and quantitative review clarifies the similarities and differences among high-frequency technological features retrieved from 118 (with 68 being used for meta-analysis) critical articles. Using presence as an anchor, a qualitative review constructs a web of convergent conceptual models (involving presence, immersion, interaction, vividness, and realms of experience economy), while a quantitative (i.e. meta-analytic) review tests their effect sizes. The findings reveal the overall impact of AR and VR technological features on tourism effectiveness, and provide insights for future research into the profound effects of AR and VR technological features on travellers' experiences.

Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2023.2214847 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:26:y:2023:i:21:p:3444-3464

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2023.2214847

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().