Tourists’ psychological reactions and destination attachment following an earthquake in Jiuzhaigou, China

Li Cheng, Pian Pu, Xue Zhang, Meiyu Wang, Tingting Wang, Youhai Lu and Geoffrey Wall

Current Issues in Tourism, 2023, vol. 26, issue 22, 3686-3704

Abstract: Few tourism studies have focused on tourists who have been victims of a disaster. Their destination attachment has implications for re-establishment of market confidence and resilience. Structural equation modelling of data from 242 tourists who were victims of the Jiuzhaigou earthquake was used to explore their feelings of attachment. The results confirm that earthquake-affected tourists can generate positive emotional attachment toward the destination. Destination attachment is related to such factors as positive emotions, social support, and severity of disaster exposure. Positive emotions mediate the relationships between severity of disaster exposure, social support and destination attachment. It is revealed that experiences of a disaster event can be a turning point, prompting positive change in tourist-destination relationships across the destination life-cycle. Implications for emergency management and for post-disaster market recovery are presented.

Date: 2023
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DOI: 10.1080/13683500.2022.2144160

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