The relationship between the fear of COVID-19, intention of repurchasing a vacation and subjective vitality variables

Tülay Polat Üzümcü, Nükhet Adalet Akpulat and Arzu Taşdelen Karçkay

Current Issues in Tourism, 2023, vol. 26, issue 24, 3934-3939

Abstract: COVID-19 has prompted tourists to look for vacation options where they can feel safer. Hence, repurchasing behaviour gains importance regarding vacationing. Another widely accepted effect of COVID-19 is on people's psychological outcomes, such as decreased subjective vitality. Therefore, this study aims to reveal the interrelationships among tourists’ fear of COVID-19, intention to repurchase a vacation and subjective vitality. Based on data from 654 tourists from all over Turkey and using the AMOS-SEM and PROCESS macro, the findings show (i) a positive relationship between the intention to repurchase a vacation and subjective vitality, (ii) negative associations between the fear of COVID-19 and repurchase intention, and fear of COVID-19 and subjective vitality. However, the results provide no significant evidence regarding the mediator role of the intention to repurchase.

Date: 2023
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DOI: 10.1080/13683500.2023.2185878

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