Mobilize Airbnb support in times of humanitarian crisis

Mingming Cheng

Current Issues in Tourism, 2023, vol. 26, issue 5, 701-707

Abstract: Tourism has widely been discussed as a powerful means to provide positive support for those in crisis. Yet, to date, how social media can be utilized for mobilizing tourism support in times of crisis, particularly during the war is largely unknown. Underpinned by the ‘social movement’ success framework, this present research employed a social media analytics approach to investigate how online communities are mobilized through social media in supporting Airbnb’s initiatives towards Ukraine. This research demonstrates that users can reclaim their agency in times of crisis through tourism by creating and distributing creative solutions through a social learning mechanism. This study made a significant and timely contribution to solidarity tourism, challenging the largely simplistic view of tourism as an indulgent experience for those with money and that the physical act of travel and its systems and infrastructure can be used for positive life-affirming outcomes.

Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2022.2094755 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:26:y:2023:i:5:p:701-707

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2022.2094755

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().