EconPapers    
Economics at your fingertips  
 

Does using public transport affect tourist subject well-being and behaviour relevant to sustainability? Value-attitude-behaviour theory and artificial intelligence benefits

Myung Ja Kim, C. Michael Hall, Namho Chung, Minseong Kim and Kwonsang Sohn

Current Issues in Tourism, 2024, vol. 27, issue 10, 1666-1682

Abstract: Increasing tourist use of public transport is a potentially significant means of reducing greenhouse gas emissions. There are limited theoretically informed studies that focus on domestic tourist use of public transport, particularly in an Asian cultural context (e.g. South Korea). To bridge the research gap, this study applies and tests an extended value-attitude-behaviour (EVAB) theory, including personal and social norms and subjective well-being, along with artificial intelligence (AI) benefits as a moderator based on partial least squares-structural equation modelling, multi-group analysis, fuzzy-set qualitative comparative analysis and deep learning in South Korea. The high and low AI benefit groups are compared to each other according to multi-analysis methods. Results revealed that the EVAB model well explains travellers’ behaviour with public transport and AI benefits partially moderate the research model, showing some unique differences.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2023.2214721 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:27:y:2024:i:10:p:1666-1682

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2023.2214721

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

 
Page updated 2025-03-20
Handle: RePEc:taf:rcitxx:v:27:y:2024:i:10:p:1666-1682