Norm activation and self-interested process in ethical behaviours for animal tourism: exploring the function of animal co-creation and Asian cultural values
Bo Meng,
Xiaoting Chi,
Jinkyung Jenny Kim,
Elena-Nicoleta Untaru and
Heesup Han
Current Issues in Tourism, 2024, vol. 27, issue 13, 2066-2082
Abstract:
Animal-based tourism has raised ethical issues, but few studies have been conducted in order to investigate the tourists’ ethical behaviour. The current study developed a theoretical framework that explains Korean tourists’ ethical behavioural intention by considering the norm activation model and the self-interested process. The study specifically linked two major normal factors, which include personal and social norms and one self-interested factor, which is the tourists’ ethical attitude, as a theoretical basis. Furthermore, Asian cultural values, which include views of human-nature and human-human relationships, and animal co-creation, which is an animal tourism activity characteristic, were inserted into an integrative model. The results indicated that the hypotheses were generally supported, which theoretically sheds light on the role of animal co-creation and Asian cultural values in regards to predicting ethical behaviour. The outcomes of this study could practically be developed in order to make effective strategies in regards to fostering the tourists’ ethical behaviours.
Date: 2024
References: Add references at CitEc
Citations:
Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2023.2220955 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:27:y:2024:i:13:p:2066-2082
Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20
DOI: 10.1080/13683500.2023.2220955
Access Statistics for this article
Current Issues in Tourism is currently edited by Jennifer Tunstall
More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().