Grotesque and transformative practices: a new understanding of transformational festival experience

Zhuxian Li and Xiaoming Zhang

Current Issues in Tourism, 2024, vol. 27, issue 20, 3385-3400

Abstract: Unconventional expression styles in transformational festivals closely link to personal transformation. However, existing research has mainly focused on exploring the environmental factors that stimulate unconventional self-expression, neglecting the process through which individuals achieve personal transformation via such expressions. This study addresses this theoretical gap by investigating how individuals achieve personal transformation through unconventional self-expression, using Burning Man as a case study. Specifically, the study utilises visual materials from Burning Man's official Instagram account and applies Bakhtin's analysis of grotesque imagery to probe the link between unconventional self-expression and personal transformation. The findings indicate that personal transformation occurs through continuous transformative practices within unconventional self-expression, encompassing both external and internal transformation. Furthermore, personal transformation thrives on collective participation, enabling individuals to cultivate their unique transformation style within the collective landscape of transformative practices. The study contributes to a new theoretical understanding of transformational festivals by exploring the pathways to personal transformation through unconventional self-expression. It also presents an innovative application of Bakhtin's theory of grotesque in this context, adding to the existing body of knowledge. Additionally, practical recommendations for festival organizers are made to enhance participants' festival experiences and foster their personal transformation.

Date: 2024
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DOI: 10.1080/13683500.2023.2271120

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