How can aesthetic value and travel inspiration lead to audience’s intention to share short-form travel videos? A fuzzy-set qualitative comparative analysis study

Chaowu Xie, Xue Fang, Jun Yu and Songshan (Sam) Huang

Current Issues in Tourism, 2024, vol. 27, issue 21, 3495-3513

Abstract: Based on aesthetics and inspiration perspectives, this study applied fuzzy-set qualitative comparative analysis to investigate the configurations of aesthetic and travel inspiration variables that lead to audience’s intention to share SfTV. The study identified six configurations between the four aesthetic value constructs and the two travel inspiration constructs explaining audience’s sharing intention, which can be further summarized into four typical modes: ‘destination reputation-inspiration’, ‘presenter physical beauty-inspiration’, ‘video aesthetics-inspiration’ and ‘presenter physical beauty-video aesthetics-inspiration’. The study emphasized the key role of travel inspiration, as it always presents as the core condition in each configuration, while obvious substitution can be found with aesthetic value factors. This study provided new insights of the relationship between configuration effects of aesthetic value and inspiration and audience intention to share SfTV, which can be applied in industry practices.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2023.2266102 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:27:y:2024:i:21:p:3495-3513

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2023.2266102

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().