Determinants of religious tourists’ social media usage behaviour
Meltem Caber,
Netanel Drori,
Tahir Albayrak and
Biagio Simonetti
Current Issues in Tourism, 2024, vol. 27, issue 23, 4276-4292
Abstract:
The phenomenon of religion, as a crucial element of human behaviour, is one of the main motives for travelling. Although religious tourism movements are increasing, the behaviour patterns of religious tourists on various communication platforms such as social media have been mostly neglected. The objective of this study is to examine the antecedents of religious tourists’ intention to share tourism experiences on social media, based on the Technology Acceptance Model. The data were collected from 325 international tourists visiting Vatican City. Findings indicated that user experience level with social media influences perceived usefulness and perceived ease of use, which are significant determinants of intention to share tourism experiences on social media. Results also highlighted the negative moderating role of religiosity level on the relationship between these variables. Hereby, the study contributed to the literature by showing that religious tourists represent a heterogeneous market segment having different religiosity levels and social media usage patterns.
Date: 2024
References: Add references at CitEc
Citations:
Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2023.2278747 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:27:y:2024:i:23:p:4276-4292
Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20
DOI: 10.1080/13683500.2023.2278747
Access Statistics for this article
Current Issues in Tourism is currently edited by Jennifer Tunstall
More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().