Destination fascination, well-being, and the reasonable person model of behavioural intention in heritage tourism

Yi-Ju Lee

Current Issues in Tourism, 2024, vol. 27, issue 2, 288-304

Abstract: Studies on fascination have thus far focused on natural attractions, the effects of destination fascination in heritage tourism remain unknown. This paper identifies hypothetical relationships among destination fascination, eudaimonic experience, hedonic experience, and behavioural intention concerning a heritage street from a reasonable person model (RPM) perspective. A total of 376 valid questionnaires were collected in Shennong Street in Taiwan through a street intercept survey. A positive relationship among tourists’ destination fascination, well-being (eudaimonic and hedonic experience), and behavioural intention was discovered. Structural equation modelling verified that both eudaimonic and hedonic experience mediated the effect of destination fascination on behavioural intention in heritage tourism. This is the first study to comprehensively examine the eudaimonic and hedonic experiences of tourists in heritage tourism. This study offers guidance and insights into heritage tourism from the perspective of the RPM.

Date: 2024
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DOI: 10.1080/13683500.2023.2178395

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