Deciphering social media’s role in tourism during crises: a scientific examination

Cynthia Cândida Corrêa, Helena M. Baptista Alves and Cristina M. Santos Estevão

Current Issues in Tourism, 2025, vol. 28, issue 12, 1871-1894

Abstract: This study examines the current research landscape regarding the utilisation of social media within the tourism industry during crises, recognising the sector's susceptibility to external factors. A systematic review of 70 peer-reviewed articles published in English-language journals covered the years until 2022. The findings reveal the increasing relevance of social media during the COVID-19 pandemic. The study (i) presents the transformations in the research area, (ii) describes a conceptual framework of seven social media mechanisms for the tourism industry coping with a crisis, and (iii) offers a roadmap for future studies. The findings may connect academics and practices and serve as references for practitioners to identify and develop effective crisis responses.

Date: 2025
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DOI: 10.1080/13683500.2024.2360677

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