Cruising challenging seas: ‘how was your experience?’

José I. Castillo-Manzano, Mercedes Castro-Nuño and Rafael Pozo-Barajas

Current Issues in Tourism, 2025, vol. 28, issue 18, 2898-2905

Abstract: After a text-mining process analysing over 204,710 semantic cruise reviews on social media for the period 2000-2024, this paper examines how cruisers’ satisfaction and emotions evolved pre-, during-, and post-COVID. Applying a novel methodological mix of sentiment analysis and econometric models, the results show that cruisers’ global satisfaction has increased, possibly due to a loyalty bias among cruise enthusiasts. The experience improved regarding specific issues such as ship size, premium services, timely post-cruise reviews, particular destinations, and cruise crew.

Date: 2025
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DOI: 10.1080/13683500.2024.2386461

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