Connecting virtual tours with their tourists through immersive triggers

A.M. Pop, A.C. Marian-Potra, G.G. Hognogi and T. Someșfălean

Current Issues in Tourism, 2025, vol. 28, issue 20, 3319-3336

Abstract: The impact of recent digital technologies increased in the context of the mobility restrictions during the COVID-19 pandemic. The aim of this paper is to identify the immersive elements present in virtual tours, based on a testbed tool intended for the identification of those factors that increase the immersion of a virtual product. The selection of the factors was based on a thorough review of the scientific literature and the use of storytelling. The 125 virtual tours analysed highlighted: a certain degree of immersion in the virtual products; digital content promoting real destinations and the constraining factors of immersive experiences.

Date: 2025
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DOI: 10.1080/13683500.2024.2392757

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