Virtual Reality Software: empowering tourism marketing through technology

Valdislene Silva dos Santos, Marcelo de Santana Porte, Jaime José da Silveira Barros Medeiros and José Augusto Andrade Filho

Current Issues in Tourism, 2025, vol. 28, issue 21, 3408-3430

Abstract: The dynamic evolution of consumer demands in the tourism sector necessitates continual adaptation and innovation in marketing strategies to counter increasing competitiveness. To address these shifts, emerging technologies play a pivotal role. This study focuses on the investigation of Information and Communication Technologies (ICTs) in shaping tourism marketing, culminating in the development of Tour View 360° software. Employing qualitative research methods, including bibliographical analysis and technological prospecting, the study identified prerequisites for the software's creation. Leveraging the Scrum framework for its adaptability, the software was meticulously designed using C# programming language with Unity 3D software. Findings reveal the early-stage adoption of interactive virtual reality technologies for promoting tourism. Nonetheless, Tour View 360° emerges as an innovative tool. The study comprehensively details the software's attributes, functionalities, interfaces, requirements, usability configurations, and final modeling, offering insights into ICT integration in enhancing tourism marketing strategies.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2024.2398060 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:28:y:2025:i:21:p:3408-3430

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2024.2398060

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().