Mocking oneself or teasing others? The interactive effects of humorous message framing and tourism crisis response strategies
Wen-Qi Ruan,
Zi-Ting Yang and
Shu-Ning Zhang
Current Issues in Tourism, 2025, vol. 28, issue 8, 1306-1323
Abstract:
Numerous studies have investigated tourism crisis communication, but few studies have focused on matching crisis communication message framing with crisis response strategy. Therefore, we explored the interactive effects of humorous message framing (HMF) and crisis response strategy (CRS) on destination reputation. The results indicate that adopting an apology CRS alongside self-deprecating HMF improves destination reputation, while the combination of a denial CRS with aggressive HMF helps restore destination reputation. Moreover, perceived sincerity and destination trust are effective mediators. This paper reveals the logic behind the application of destination CRS and deepens academics’ comprehension of the effect of HMF. It expands the research system of tourism crisis communication from the viewpoint of message framing. Meanwhile, the results provide theoretical and practical references for destination crisis response and reputation recovery.
Date: 2025
References: Add references at CitEc
Citations:
Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2024.2331078 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:28:y:2025:i:8:p:1306-1323
Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20
DOI: 10.1080/13683500.2024.2331078
Access Statistics for this article
Current Issues in Tourism is currently edited by Jennifer Tunstall
More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().