EconPapers    
Economics at your fingertips  
 

Mocking oneself or teasing others? The interactive effects of humorous message framing and tourism crisis response strategies

Wen-Qi Ruan, Zi-Ting Yang and Shu-Ning Zhang

Current Issues in Tourism, 2025, vol. 28, issue 8, 1306-1323

Abstract: Numerous studies have investigated tourism crisis communication, but few studies have focused on matching crisis communication message framing with crisis response strategy. Therefore, we explored the interactive effects of humorous message framing (HMF) and crisis response strategy (CRS) on destination reputation. The results indicate that adopting an apology CRS alongside self-deprecating HMF improves destination reputation, while the combination of a denial CRS with aggressive HMF helps restore destination reputation. Moreover, perceived sincerity and destination trust are effective mediators. This paper reveals the logic behind the application of destination CRS and deepens academics’ comprehension of the effect of HMF. It expands the research system of tourism crisis communication from the viewpoint of message framing. Meanwhile, the results provide theoretical and practical references for destination crisis response and reputation recovery.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2024.2331078 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:28:y:2025:i:8:p:1306-1323

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2024.2331078

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

 
Page updated 2025-05-02
Handle: RePEc:taf:rcitxx:v:28:y:2025:i:8:p:1306-1323