Hotel innovation and novelty: a case study of Disney’s Star Wars Galactic Starcruiser

Elizabeth A. Whalen and Rudy Dunlap

Current Issues in Tourism, 2025, vol. 28, issue 9, 1390-1403

Abstract: This study examines the impact of novelty and hedonic value on perceived value and intentions to revisit, using Disney's Galactic Starcruiser as a case study. Surveying past customers, participants provided responses measuring novelty, hedonism, perceived value, and revisit intentions. Obtaining permission from three Starcruiser-specific Facebook groups, 290 responses were collected in March 2023 before its closure. Using SPSS 27, incomplete surveys (n = 34) were excluded, and outliers and normality were addressed. Due to non-normality, hedonism data was excluded from regression analysis. Novelty-seeking significantly correlated with perceived value (p

Date: 2025
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DOI: 10.1080/13683500.2024.2337906

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