Facing Globalisation: Japanese Farmers' Responses to Changing Markets

Ann D. Brucklacher

Contemporary Japan, 2001, vol. 12, issue 1, 229-247

Abstract: Internationalization has brought changes to the types of food eaten by Japanese people, and changes too to the types of produce grown by Japanese farmers. This paper examines changes in Japanese agriculture, looking at the various ways in which farmers are responding to and negotiating with the pressures of international and domestic food demands. Some farmers have turned to growing specialty crops, various agricultural goods with name value and organic produce, while others are experimenting with direct marketing and agricultural tourism. I focus in particular on the rise of specialty regional foods, with a description of various marketing and promotion practices.

Date: 2001
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DOI: 10.1080/09386491.2001.11826874

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