Fantasy strolling beyond the stage: A study of fan-culture geography of the Takarazuka Revue

Zuzanna Baraniak-Hirata

Contemporary Japan, 2025, vol. 37, issue 2, 255-277

Abstract: The Takarazuka Revue is commonly differentiated from other Japanese theatres based on their gendered stage performances and distinct relations between the performers and their patrons. So far, little research has been conducted on Takarazuka’s fan culture beyond the prism of a theatre performance and performer/fan relationships, especially when it comes to issues such as locality, fan tourism, or fans’ consumer practices that are not limited to the activities of fan clubs. Looking at Takarazuka from the perspective of the imagined core of Takarazuka fan culture offers us a glimpse into the reasons for the unprecedented popularity of this establishment: the fantasy beyond the stage. Drawing on ethnographic data from fieldwork conducted in Takarazuka City and interview data with Takarazuka fans, this article examines Takarazuka fans’ perceptions of Takarazuka Revue’s birthplace, the core of Takarazuka City, and the landscape surrounding its home-theatre, the Takarazuka Grand Theatre. I explore how past memories, lived experiences, and personal encounters of individual fans transform an urban neighbourhood into a shared fantasy surpassing the theatre stage; an embodied space characterised by movement, liminality, and affect, which is hidden behind the idea of the “Takarazuka space”. I argue that Takarazuka fans’ awareness of the ubiquitous Takarazuka space on both communal and personal levels signifies a multi-layered fantasy which exceeds the expectations of theatregoing practices, and provides us insight into the way local theatres within urban landscapes have the potential to shape individual fan identities and promote the creation of fan networks.

Date: 2025
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DOI: 10.1080/18692729.2024.2361510

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