Platform businesses and market definition

Rhonda L. Smith and Arlen Duke

European Competition Journal, 2021, vol. 17, issue 1, 93-117

Abstract: Since the recognition of the platform business model, the following dichotomy has been largely accepted – analyze the conduct of a transaction platform in a single market including both customer groups and the conduct of a non-transaction platform in separate markets based on customer groups. In this article we argue that a single market should be defined to assess the effects of conduct engaged by a nontransaction platform business. Such an approach is consistent with the purposive nature of market definition, recognizes that conduct (anti-competitive or otherwise) has implications for the whole platform business and avoids conduct being incorrectly classified.

Date: 2021
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DOI: 10.1080/17441056.2020.1851477

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