Catching the Local Buzz by Embedding? Empirical Insights on the Regional Embeddedness of Multinational Enterprises in Germany and the UK

Jan-Philipp Kramer and Javier Revilla Diez

Regional Studies, 2012, vol. 46, issue 10, 1303-1317

Abstract: Kramer J.-P. and Revilla Diez J. Catching the local buzz by embedding? Empirical insights on the regional embeddedness of multinational enterprises in Germany and the UK, Regional Studies . What determines the regional embeddedness of multinational enterprises and how do these globally operating firms harness external knowledge which is considered to be 'out there' in regional innovation systems? Despite the increasing importance of this matter, from both a research and a management perspective, there is still an insufficient understanding of the regional embeddedness of multinational enterprises. By integrating insights from studies on intangible assets, corporate organization of innovation and regional innovation systems, this exploratory case study analysis presents a novel matrix of multinational enterprise regional embeddedness, using qualitative evidence from fifty-six in-depth interviews with senior members of leading multinational enterprises from the information and communication technology, automotive, and pharmaceutical industries from highly developed regional innovation systems in Germany and the United Kingdom.

Date: 2012
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DOI: 10.1080/00343404.2011.571240

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