Local Organic Food for Local People? Organic Marketing Strategies in England and Wales

Matt Lobley, Allan Butler and Michael Winter

Regional Studies, 2013, vol. 47, issue 2, 216-228

Abstract: Lobley M., Butler A. and Winter M. Local organic food for local people? Organic marketing strategies in England and Wales, Regional Studies . Organic agriculture has a totemic role in debates about farming. Domestic organic production is thought to play a role in relocalized food networks. However, little is known about the market orientation of organic producers in England and Wales. Drawing on a mixed-methods approach, this paper characterizes national, regional and local markets for organic food from a supply perspective. It identifies local, regional and national market orientations and considers the concentration of marketing channels using the Herfindahl--Hirschman Index. The analysis demonstrates the heterogeneity of the sector and an uneven geography of organic marketing in England and Wales.

Date: 2013
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Citations: View citations in EconPapers (4)

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DOI: 10.1080/00343404.2010.546780

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