University–Business Engagement Franchising and Geographic Distance: A Case Study of a Business Leadership Programme

Olufunmilola (Lola) Dada, Sarah Jack and Magnus George

Regional Studies, 2016, vol. 50, issue 7, 1217-1231

Abstract: Dada O., Jack S. and George M. University–business engagement franchising and geographic distance: a case study of a business leadership programme, Regional Studies. This paper adapts a franchising perspective to generate a better understanding of geographic distance in university–business engagement. The study utilized an in-depth case study of a leadership and management development intervention, a programme specifically designed for small and medium-sized enterprise (SME) owner-managers (or directors) by the Institute for Entrepreneurship and Enterprise Development, within a well-respected institution, ranked in the top 1% of universities in the world. Unlike most studies, the research findings indicate that knowledge spillovers from university–business engagement can occur through replication in regions external to the university's locality.

Date: 2016
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Citations: View citations in EconPapers (4)

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DOI: 10.1080/00343404.2014.995614

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