Farmer direct selling: the role of regional factors

Benedetto Rocchi (), Filippo Randelli (), Lorenzo Corsini and Sabina Giampaolo

Regional Studies, 2020, vol. 54, issue 8, 1112-1122

Abstract: This paper studies the factors affecting the decision of farmers to sell their products directly to consumers using micro-data on the entire farm population in Italy. The empirical setting of the analysis reflects a focus on the geographical determinants of farmers’ choices as the model is estimated by adopting a multilevel approach and also including spatially lagged variables. The results support the idea that the diffusion of direct sale is a localized process of social innovation, based on knowledge sharing among actors. Policy design should consider the nature of this process in supporting more sustainable forms of supply chain.

Date: 2020
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DOI: 10.1080/00343404.2019.1676887

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