Brewing at the time of COVID: the impact of the pandemic crisis on UK craft breweries and its implications for the sector and local economies

Ignazio Cabras, Ekaterina Shakina, Nadine Waehning, Franziska Sohns and Gary Bosworth

Regional Studies, 2023, vol. 57, issue 10, 1937-1953

Abstract: The COVID-19 crisis has had a significant impact on UK craft breweries. In this paper we explore and assess the impact of COVID-19 on the UK craft beer sector from a locational perspective, targeting entrepreneurial responses from breweries within and across the urban, suburban and rural dimensions. Using a mix of quantitative and qualitative data collected between 2015 and 2022, we identify a marked geographical contextualization in terms of how UK craft breweries adapted and responded to the pandemic crisis, which explains how location shaped and still shape breweries’ strategies in a post-COVID-19 ‘new normal’ world.

Date: 2023
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DOI: 10.1080/00343404.2023.2170343

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