Place promotion, place branding and social media communication around entrepreneurial ecosystems: a Twitter analysis

Carlo Corradini, Erica Santini and Claudia Vecciolini

Regional Studies, 2024, vol. 58, issue 10, 1831-1844

Abstract: We discuss the use of social media communication for place promotion and place branding of entrepreneurial ecosystems (EEs). As places resting on the advantages of co-location for entrepreneurial activity, EEs offer a novel testbed for the co-creation of a place image in the virtual space of social media. By exploring almost 370,000 tweets from Twitter across 20 European EEs, we observe virtual spaces of EEs being broadly used to share positive messages about the place. However, no EE stands out with a unique image evoking symbolic associations with the place in target audiences. The results suggest the presence of place promotion more than place branding.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1080/00343404.2023.2239275 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:regstd:v:58:y:2024:i:10:p:1831-1844

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/CRES20

DOI: 10.1080/00343404.2023.2239275

Access Statistics for this article

Regional Studies is currently edited by Ivan Turok

More articles in Regional Studies from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().